How Shoppers Spot a Fake Store — and How to Never Look Like One
Consumers have learned the tells of scam stores — and they now scan every unfamiliar shop for them. Make sure your legitimate store isn't wearing any by accident.
Website Trust
← View all postsCollect Less, Convert More: Data Minimization as a Sales Strategy
Every form field you add costs conversions and adds liability. The case for asking less — and a field-by-field guide to what your checkout actually needs.
A Privacy Policy People Can Actually Read Builds More Trust Than You Think
Most privacy policies are lawyer-shaped walls of text nobody reads. A plain-language policy is a genuine conversion asset — here's what to include and how to write it.
SPF, DKIM, and DMARC: Why Your Store's Emails Get Ignored or Spoofed
Three DNS records decide whether your emails reach inboxes and whether scammers can send mail as you. A plain-English guide to setting them up.
Lookalike Domains: When Scammers Impersonate Your Business
Scammers register domains one letter off from real businesses and harvest your customers' trust. How to detect impersonation early and what to do about it.
Is Your Website Telling Customers It's Safe? A 10-Minute Checklist
Your website may be secure and still look risky to visitors. Walk through this 10-minute checklist to find the gaps between how safe you are and how safe you seem.
7 Trust Signals Your Website Needs Before Visitors Will Buy
First-time visitors decide in seconds whether your website feels safe enough to buy from. Here are the seven trust signals that make that decision go your way.